2011 Scent–is the Nose to be trusted?

Artificial scent used to induce happiness, hunger and stimulating you to buy more goods used in shops

Walking in the shopping mall the scent of fresh baked bread spiralling up into your nose, or fresh roasted waffles - makes one's mouth water, doesn’t it; makes you desire to eat it. Or the enticing scent of fresh coffee, grapefruit, chocolate… yummy!

To drop a bombshell: these are most likely not the real, actual scents but substitute artificial aromas released on demand!
Chemists have managed to duplicate the smells of popcorn, cinnamon buns, waffle cones, sugar cookies, coffee, chocolate, and even grilled hamburgers - and sell them to companies who use them to seduce us to follow our noses with one reason only: to sell their goods and increase their profit.

Bill Barum has worked in food services and product development for several decades with companies including Kraft foods, Harrah’s Casinos, and Walt Disney. At Disney he helped come up with a way to make pre-cooked hamburger patties and French fries taste and smell like they were fresh.

Bill Barum: “The food scientists put together a topically applied grilled scent that would melt at 110 degrees and would impart the smell of fresh grilled hamburger and the smell of fresh cooked French fries. Then we took it further and we implanted scent machines, in shrubbery… that had infrared triggers, so when you walked by it dispersed the fragrance which immediately sent your taste buds crazy and you started looking for that cotton candy, for that popcorn, or for that caramel apple or whatever it was.” 

So, now our noses are also subject to commercial exploitation – in Dutch we say “we worden bij de neus genomen” – we are taken by the nose, which means: we are pulled a leg. The companies want us to consume more – even more than we already do; and eat that hamburger, French fries, buy that product. By pairing real food with artificial scents infused into the air in the store via scent machines, to induce their sales…

Also non-scent-related companies have discovered scent as a trigger for manipulating consumers to buy (and buy some more) Walking by the Computer store, the smell of new electronics lures you in and gets you in the mood of entering, lingering there and chances are you buy... Samsung for instance is experimenting with the use of a signature scent as a brand identifier in their stores. Ambient scenting became already standard practice in lingerie stores, casinos, the hospitality sector (for instance to create the "Zen-retreat" experience), airports…

While vision is unquestionably our most powerful sense, when it comes to garnering an emotional response, scent is a much more powerful trigger. "Seventy-five percent of the emotions we generate on a daily basis are affected by smell," says Lindstroem. "Next to sight, it's the most important sense we have.”  So no wonder companies came up with the idea to use our noses against us.

Bill Barum: “We think we have a choice --but our choices are being guided by the way modern marketing has analyzed our behaviors and the way they have analyzed our sensory perceptions with sight, sound and smell.”

There it is: we are just programmed robots – with the companies as the sly programmers. Most of us consider free choice of paramount importance and will fight to defend our right of free choice. All the while there is no such thing as “free choice”: we are pre-programmed into a personality from the moment we are born. All seemingly “choices” we have aren’t choices for real – because when you are limited to a programming, your options to choose from are as limited as the programming. Real free choice entails an unlimited range of possibilities – but we are not able to see this unlimited range, simply because we are restricted to a personality-suit-view. Like wearing glasses with distorted angle without knowing it is distorted. As the scent-industry shows: we think we choose to go in and buy that hamburger – but it is the scent machine that made you go in and you didn’t notice; you thought it was you deciding…

It’s not such a nice picture – us being directed by a simple scent machine… Us being directed by feelings and emotions and thoughts we are not even aware off we are reacting to. Perfectly operating little machinery we are. Robots.
Time to take off the personality-suits and allow ourselves to be who we really are. Join me and other human beings in our process of realizing and establishing ourselves as who we are for real.


Want more info on the subject of the distorted view and lack of actual free choice? Want to know how to take off your personality suit? Visit http://desteni.co.za, website and forum

Recommended read

Are you a sucker for airy memories and are fragrances determining your buying habits by Sylvia


We fear even our own smell by Arvydas

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Scenting business is Big Business
“Scenting an entire building is the latest ambition in a growing business that has, for years, gone unnoticed by most consumers. Roger Bensinger, executive vice-president for scent marketing company Prolitec, estimates there are now 20 companies worldwide specializing in ambient scent-marketing and dispersion technology. While many of these companies are privately held, industry executives value the business at roughly between $80 million and $100 million. These enterprises typically pair with fragrance companies and share in the scenting and machine maintenance dues, which can range anywhere from $100 to $10,000 a month depending on the size of the space to be scented.”

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sources:
Scented Temptations: Artificial Scents Help Stimulate Consumer Appetites
Wikipedia – Flavor
New York Grocery Store Pulls A Heston Blumenthal, Uses Artificial Scent Machines To Increase Sales
Scent Branding Sweeps the Fragrance Industry
Smells Like Brand Spirit

2011 Him who is without Sin cast the First Stone

Let him who is without sin cast the first stone. That is going to be very important in a equal money equation because there is going to be forgiveness required so that we can all stop together, and start a new system together.

So - Are you without Sin?
I am most certainly not. We are all caught up in the mind, in the ego – caught up in the self interest ways of the ego, caught up in the survival-mode of the mind – from birth ‘till death.
So we are all Sinners – by default. Who am I to blame another? Who am I to judge another? Who am I to cast a stone?
Why pointing the speck in my brother’s eye, instead:
I focus on the log that is in my own eye.
I take responsibility for every speck I see in my fellow human beings eyes - and bring it back to the log that is in my own eye.
I investigate my thoughts, my feelings and emotions.
I forgive myself for believing I am that – for I am not – and let go, set myself free
I stop judging – myself, others, circumstances – I stop all judging.

Give up our ill gotten gains, and place it all into the custodianship of life itself and then take our just and equal part within it. That is why Self-Honesty and Self-Forgiveness will be critical within the context of this process. And therefore, remember, that him who is without sin cast the first stone.

What is Sin? I am not talking the biblical sin, ten commandments and stuff.
So What is Sin then? What is the original Sin?
Sin is living your life in self interest,
what I want, what I need, what I desire
only considering what is best for me

Having all the goods and luxury of the world and accepting that on the other side of the world millions of people live in extreme poverty – with barely enough food to survive. That is Sin, being a Sinner. Us allowing this. Us not acting to stop these imbalances in our world, on this Earth.
Us not sharing equally the resources Earth does share so abundantly…

We are not here to blame, we are here to expose and to show what must stop and why, and how. And then we stop together and we bring together a New World. Yes we’ll do it in the physical in a physical way through politics, in a one man one vote election process, bringing through a government process that will manage it into existence. It will take years, and it’ll require discipline, dedication, and continuous Self-Forgiveness, and Self-Honesty, working within the equality equation to make sure one remain dedicated to the mathematical outcome of what is best for all in all ways, always. That is what Equal Money and Equal Life is all about.

by Bernard Poolman, 2011. Commentary by me.

I am One Vote for a Equal Money System in a Equality World

Join me and start your self forgiveness process today!

2011 Can you trust your governments to do what’s best for your health?

NO.
You cannot - the economy and profit of the corporations is much more important than human population health.

EU: Brussels allows tampering with our food

For six long years the European Parliament has discussed food labeling and finally passed the European Food Information Regulation. 
“Under the new rules, the energy content and amounts of fat, saturated fat, carbohydrates, sugars, protein and salt must all be stated in a legible tabular form on the packaging, together and in the same field of vision. All this information has to be expressed per 100g or per 100ml. It may also, in addition, be expressed per portion.”

Sounds nice, but still:

1. this information is not required to be displayed on the front of the package - for all to see with just a glance what’s in it.
2. And the text will still not be in an easy to read format: the required format of the lettering under the new legislation is 0.9 to 1.2 millimeters – which is not exactly a comfortable size to read.
   Appealing pictures and slogans still have priority over mandatory information on the content of the pre-packed food.
3. The provided information is not comprehensible without scientific knowledge – maybe we all should go for errands with an encyclopedia in our shopping bag? And a magnifier? Ridiculous!

Common sensically you might expect the European Parliament would have reached the conclusion that corporations should be obligated to be crystal clear on what’s in the pre-packed food they want us to consume. That corporations will be obligated to provide simple, to the point, information and NOT be enabled to mislead and overwhelm us consumers with scientifically information that virtually none of us understands.
Instead we get a slightly bigger text…

Foodwatch, a German/Dutch initiative, composed a simple, effective visual way of showing how much sugar, fat and salt a food product contains: traffic-light-labeling – this will assist people in making more health conscious choices and will stimulate consumers to take responsibility for what they are feeding their body with. 
British supermarkets have been selling products with traffic light labels since March 2006. Experience shows: Consumers understand traffic light labels – and they understand them quickly and correctly.
This traffic-light-labeling proposal by Foodwatch has been completely ignored by the European Parliament. The food lobby’s strategy during years of struggle behind the scenes has paid off:  they are allowed to continue misleading and confusing potential customers. Money has, once again, prevailed – at the expense of human life.
So NO
You cannot trust your government to do what is best for your health - the economy and profit of the corporations is much more important than human population health.

Equal Money System and Healthy Food

In an Equal Money System there is just one principle that will prevail: What is Best for All and of course our health will always be of importance, always – profit making will no longer exist. Deception will no longer exist. Food labeling – if necessary – will be clear and for our convenience. There will be no additives in our food just for the sake of dressing it up, to seduce us to consume. The whole food industry as it exist right now will be no more.
Diseases and death due to too much unhealthy food will cease to exist. Diseases and death due to little or no food at all will cease to exist. All will have plenty of healthy food: we share the abundance the Earth shares with us.
Equal Money is the art of sharing equally.
For more information visit us at Equal Money

 

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About Foodwatch:
“Foodwatch is a non-profit and independent organisation that draws public attention to practices in the food industry that are not in the interests of consumers. Foodwatch fights for the right of consumers to honestly know what they are buying and to enjoy good food that is healthy and uncontaminated.”

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sources:
EU - New food labelling
Traffic lights. Colour your food!
Monsanto’s New Attack on Your Plate
Knoeien met eten mag van Brussel
Europese instellingen vinden na drie jaar compromis over voedseletiketten
Voedselverpakkingen worden duidelijker en informatiever
Nieuwe EU regels voor voedseletiketten
about Bart van Opzeeland and Foodwatch Netherlands (Dutch)

Guideline to how to stop YouTube’s censorship

 

How to report a video:
1. Click on the 'thumbs-down' button.
2. This will give you the option to 'report this video as inappropriate'
3. Now click on 'select a reason' -- which will open a drop down bar of options -- select the option that is right for you and you will notice some options open up again to the right with more options.
4. Lastly click on the 'Flag this video' button -- and you are done!

World War 3 we are heading for!

YouTube proves Free Speech does not exist–unless you have money…